Edition #159

November 3rd, 2026

Hey, hi, hello 👋🏼

I think somewhere along the way, I may have forgotten how to count hahaha 😆 I had this week as Day 7, but when I counted, we've already gone over 7 flows! Meaing today would be Day 8! Sooo, if the count seems off somewhere, my apologies, I am only human 🙈

And as a human, I get a real kick out of my friends when they introduce me to THEIR friends with, "oh and she hates AI" any time the topic comes up 😂

You mean the content thief that's been forced down out of throats for months now? The one that steals from small artists & authors?! The one that's making EVERYTHING MORE EXPENSIVE FOR EVERYONE CUZ THE DATA CENTERS "NEED" ALL THE RAM?!

The one poisoning our planet at an insanely rapid speed? Is the main culprit behind the rapid decline in some people's ability to think critically, causing a massive drop in real, true intelligence? Yup, sure do hate him 😂

Now, do I tend to say, "It's mainly GenAI I'm hating on; I don't think the general public should have access to it" ? YES.

Cuz the distinction is important. And I *do* know there are *SOME* cases where (if it were ETHICAL with REGULATIONS IN PLACE), in science/research fields where it *could* be as helpful? Also yes.

And nuance is so important. Anywho, jumping off my soapbox. Let's dive into today's email education (:

Day 8 of Breaking Down Flows - an email-exclusive series where I tell you why each flow matters, what to include in it, and share swipeable examples for inspo!

​(the first day is here!) (and all other editions can be found here!)

So far, we've covered a LOT:

1. ​your welcome flow​
2. ​your abandoned checkout flow​
3. ​your sunset flow​
4. ​your abandoned cart flow​
5. ​your post purchase flow​
6. ​your winback flow​
7. ​your browse abandoned flow​

The next Rockstar Flows (reminder: these are the flows I typically recommend *after* the intial 6): Cross/Upsell flow

Now, there's a reason I combined these into 1: it all depends on your strategy & the products you sell. And 2: these elements can be woven into other automated flow emails as a bottom section.

Quick lil definition breakdown:

Cross-selling: promoting smaller items or accessories that can complement the OG purchase/item.

Upselling: prompting swapping in a lower-priced item for the higher-tiered option & explaining the WHY.

The biggest difference is one's "adding on" and the other is "trading up".

This flow:

1. Shows other product recommendations that complement/improve upon the initial intended purchase
2. Explains WHY these other products matter & impact the customer's lifestyle

What to include in your cross/upsell flow:

These flow usually has 1-2 emails.

1. Dynamic shopping block that shows the OG item and another one that shows the recommended other products
2. Optional: can include micro product descriptions and/or USPs

Swipe these for inspo:

1. ​Simple, straightforward upsell​
2. ​To the point cross-sell​

If you'd like MORE examples, reply to this email & lmk!

Stay tuned! Because we'll be breaking down a new flow each week until we run out of flows to talk about 🤓

And if you need your flows set up NOW because the holidays are coming...

i know a girl who can help

📚 Currently reading... Still Pink Ink! I haven't had much time to read paperbacks in the last week due to working a lotta hours & Halloweekend hosting & time with my loved ones 🥰

🎶 Currently listening to... This album by a smaller punk band that I'm ooooobsessed with! It just came out in October, and I'll forever be grateful for my sister's bf texting me, "hey, I think you'll love this band" cuz, YES!! I do!! The lyrics? Beautiful. The beats? Immaculate.

💡 Currently recommending... I... cannot seem to think of something that I'd recommend right now. Maybe schedule a 'play date' with your friends where ya'll just play board games & catch up?? Cuz there really is no beating time with your loved ones as the days get drearier 🩵

😍 Currently obsessing over... AHS! I'm rewatching all the szns before I'll watch 13, and I'm currently at S6 - The Cult (the one released around the Tr*mp/Clinton election) and fffff it's still so good & relevant (unfortunately).

Wanna make some easy money? If you know anyone who needs help with their email marketing, I've implemented a referral kickback of $200 for the rest of 2026!

If the person you refer signs & pays for aaaany AEM service, and says you referred them, you'll get $200!

And, and, and, if they sign on for a 4+ month retainer (or more!) you'll get an extra $150 on top of that. So you could get up to $350 in referral kickback as a huge THANK YOU! from me to you xoxo 🩵

Catch ya on the next wave,