Edition #153

August 18th, 2026

Hey, hi, hello 👋🏼

This week is looking like it's gonna be a killer one. Not only do I have 2 networking events back-to-back this week, but I also have a lot of market vendor prep work to do!

You read that right, Reader!!! I'll be attending a couple markets this fall season for my new chainmaille jewelry brand, Medusa's Menace.

What started out as a simple (time-consuming) hobby to keep my hands off my phone has now turned into a micro product-based business.

And I'm beyond excited, nervous, scared, thrilled, geeked, and absolutely not ready for it.

But messy action is better than no action ☝🏼 Which is why I'm starting off with wholesale and in-person markets before I start selling online.

(and you knoooowww I'll be following my own email marketing advice once I do have the e-comm branch! 😉)

​Last week was Day 1 of Breaking Down Flows - an email-exclusive series where I tell you why each flow matters, what to include in it, and sharing swipeable examples for inspo!

We started with the most important flow you should ALWAYS have in place before any other one: Your welcome flow!

So now we're moving onto the next one: Your abandoned checkout flow!

I recommend starting with this version first (before your Abandoned Cart + Browse Abandonment flow) BECAUSE, these are your hottest potenital clients.

They made it allllll the way to the end of the buyer journey, and then something made them hesitate.

Sometimes it could be the shipping/tax fees (a money objection), sometimes the checkout process could be too long (a time objection), and sometimes, they could have simply gotten a Facetime call from their little sister with an 'emergency' (a common occurrence for me).

This flow:

1. Reminds them what they left behind (in a non-creepy way)
2. Nudges them to continue checking out by reiterating the main reasons they likely started the checkout process in the first place
3. Makes sure there weren't any tech glitches or lingering questions before they purchased
4. Provides social proof for reassurance that they are making the right decision (your potential buyers are smart! they'll know if it's right for them or not!)
5. Optional: provides a gentle incentive (like free shipping or a small discount or even a small GWP!)

What to include in your abandoned checkout flow:

You should have ~2-3 emails in your abandoned checkout flow.

1. The initial nudge + a dyanmic block that shows what they left behind (visual cues are important! not all ESPs have this feature! but Klaviyo does and it's sooo easy to set up)
2. The unique selling point reminder and/OR social proof. Something that reminds them why they love you in the first place without saying, "buy from me pls"
3. The final nudge. This is where if you ~want~ to include an incentive, you can! Personally, I love when these are cheeky or even acknowlege, "hey, this is the last email reminder about your XYZ products left behind"

Swipe these for inspo:

1. ​Initial Nudge​
2. ​USPs or Social Proof​
3. ​Final Nudge

If you'd like MORE examples, reply to this email & lmk!

Stay tuned! Because we'll be breaking down a new flow each week until we run out of flows to talk about 🤓

And if you need your flows set up NOW because the holidays are coming...

i know a girl who can help

📚 Currently reading... Rituals for Life that I bought at hello, love yesterday and YES, if you look it up on Amazon, it's 50% off the price I bought it for. BUT I'd rather support local small businesses than give a billionaire turd face more $$$ 🤷🏼‍♀️ I'm only 20 pages in, so will give you a better update next week!

🎶 Currently listening to... Empire of Storms and uuuggghhh it's so good! I adore my fantasy escapes instead of doomscrolling and getting depressy reading how f*cked up this country is. But I am feeling conflicted seeing so much SJM discourse lately? I wanna look into it more to form my own decisions tho.

💡 Currently recommending... To go to local events in your area! I went to a Crystals 101 class with Emily @ Hexed & Reckless yesterday because I've always been interested but never took the time to learn more and ohmylanta. A new obsession is forming...

😍 Currently obsessing over... Can I take a cheap way out & say crystals??? Hehehe. I currently have Tiger's Eye (for focus + motivation) and Green Aventurine (to attract wealth, prosperity & luck) combined with Clear Quartz (to amplify the other two) in my pocket, and I mean... I've been way more undistractable today than most Monday's sooo, take what you will from that.

Did you notice???

The Creative Writing Challenge has been nixed for now. Which means so has the Psych Breakdown!

As much as I adoooored writing these sections the last couple of weeks, they took a LOT more time and brainpower to write. And since it seemed like there wasn't much interested in that section, it's gone for now. 🫢

I won't say forever - it might come back in the future!

But for now, we're gonna stay laser focused on email marketing flows and go from there. Sound like a plan? (:

Catch ya on the next wave,