Edition #158

October 27th, 2026

I was at a networking event last week, and when someone asked me why I love email marketing so much, it was hard to answer.

NOT because I don't know why, but because there's SO MUCH I adore about email marketing:

1. It's a direct line of communication that no algorithm can ever get in the way of.
2. It's the easiest way for e-commerce brands to make 40-60% of their revenue.
3. It's the one marketing medium (mostly) free of trends, and the best practices stay relatively stable.

And on a personal side?

1. I get to geek out over the data, hypothesize new ideas, and play the 'if we do this... what will happen?' game
2. I get to be my full creative self (yes, even with a team!)
3. I get to use my love of psychology on a nearly daily basis
4. I get to help women & queer folk make more money (which is a huge personal & business goal I hold dear to my heart)

I could keep going on... But we've got other things to move onto!

Day 6 of Breaking Down Flows - an email-exclusive series where I tell you why each flow matters, what to include in it, and share swipeable examples for inspo!

​(the first day is here!) (and all other editions can be found here!)

So far, we've covered a LOT:

1. your welcome flow
2. your abandoned checkout flow
3. your sunset flow
4. your abandoned cart flow
5. your post purchase flow
6. your winback flow

So we've now covered all your Bare Minimum & Standard Flows. Aka, the starting foundation I personally believe all e-commerce brands should have in place.

So now, we're moving onto The Rockstar Flows. Basically, these are the flows I typically recommend *after* the one's we've already gone over.

Starting with: Browse Abandoned Flow.

Since this is sooo similar to the Aban Checkout + Aban Cart, we're only going to focus on what makes this one DIFFERENT.

This flow:

1. Is for your colder leads - the only thing they've done so far is view your product.
2. It's meant to be a gentle nudge to get them back on the site, and potentially add you item to their cart & then checkout.
3. Should include unique selling points (USPs), a little background on your brand, and WHY they should care (social proof helps a lot here!).

What to include in your browse abandoned flow:

This flow usually has 2 emails.

1. The personalized callout. Show them what they left behind! In a not creepy or basic 'caught you looking!' way. This is a great place to add in either your USPs, brand background, or anything that provides a 'why buy now' angle.
2. Remind them what they left behind. And show other people loving your products! Whether it's reviews of your best sellers or press that speaks to your brand's integrity.

Swipe these for inspo:

1. .... I've made a grave oopsies and cannot easily find samples I've made or any saved inspo that I'd recommend you swipe SO!! If you reply to this email asking for inspo, I'll custom build 2 samples for your brand that you can edit(:

Stay tuned! Because we'll be breaking down a new flow each week until we run out of flows to talk about 🤓

And if you need your flows set up NOW because the holidays are coming...

i know a girl who can help

📚 Currently reading... Pink Ink and it's going alright so far (only ~ 60 pgs in)! The trope involves a serial killer & his student, sooo it's right up my ally AND a perfect October read imo.

🎶 Currently listening to... Still the last book in TOG, Kingdom of Ash. Idk why I'm struggling so much with this, but I'm barely listening to audiobooks lately and have swapped in more music.

💡 Currently recommending... Writing down what your personal & business boundaries are so you can stop letting BS impact you. This was something I recently helped one of my friends with, and I truly think it's the first step to rebuilding your confidence & trust in yourself 🥹

😍 Currently obsessing over... The chainmaille tie I made this past weekend!! While I'm not fully in love with how it lays, I am insanely proud of how my first attempt looked! You can check it out @MedusasMenace.

Over the next few weeks, you're probably gonna get sick of hearing me talk about my audits - THIS IS YOUR FAIR WARNING HEADS UP!!!

But this seriously is one of my most impactful services for both DIY-ers and folks with teams (or those who are looking for an email girlie!)

All my content is gonna be focused on this because what better time of year than now to get prepped for 2027??

As an email subscriber, there's an exclusive offer you'll get access to... I'll tell you about it soon! But if you're curious to find out sooner, just reply to this email(:

Catch ya on the next wave,