Hey, hi, hello! If you haven't read this week's Email Paradise (EP), you miiiiight be a lil out of the loop (go read it!!!!) but this is the fourth (!!!) edition of a bonus add-on where I share the psych behind the creative writing prompt shared earlier in the week. Reminder of this week's prompt in case you haven't done it yet: Pull up a page on your website or a recent social media post and see where you can add more visual and descriptive language into it. Don't overthink it! This is for...
4 days agoΒ β’Β 2 min read
Edition #148 July 14th, 2026 Womp, womp, womp. 90% of the 4-part sales page for Dead Reckoning has been finished, but unfortunately, I underestimated how much time it was gonna take me to finish π But I am suuuuuper proud of how it's all coming together so far!! So here's a couple of my favorite lines: For e-comm founders: "The most successful e-commerce founders are often trapped in operational tasks and simply donβt have the time to build the personal brand authority they know they need to...
7 days agoΒ β’Β 4 min read
Hey, hi, hello! If you haven't read this week's Email Paradise (EP), you miiiiight be a lil out of the loop (go read it!!!!) but this is the third (!!!) edition of a bonus add-on where I share the psych behind the creative writing prompt shared earlier in the week. Reminder of this week's prompt in case you haven't done it yet: Grab a magazine. If you don't have one hanging around, grab a book instead (fantasy or fiction works best). Read through and cut out words that make you pause. Or hold...
11 days agoΒ β’Β 3 min read
Edition #147 July 7th, 2026 I've been yap-yap-yapping about Dead Reckoning the last two weeks and while I kinda, sorta wanna keep up the trend (bc the sales page is coming along so CUUUTE), I shall spare you π«‘ But only cuz next week the sales page will be officially live so I'll have a lot more to share with you then π Instead, I wanna talk about something biz-adjacent. I've been dealing with a rather pressing health issue for the last 2 months. And it's been beyond draining getting tossed...
14 days agoΒ β’Β 4 min read
Hey, hi, hello! If you haven't read this week's Email Paradise (EP), you miiiiight be a lil out of the loop (go read it!!!!) but I'm starting something new where I share a creative writing prompt once a week and then share the psychology behind it! It'll be 2 separate sends because 1) I want you to DO the prompt first!! but also 2) EP is already pretty long, so I didn't want to overload you with too much info in one day. Reminder of this week's prompt in case you haven't done it yet: Set a...
18 days agoΒ β’Β 2 min read
Edition #146 June 30th, 2026 SOOOOOO The Newsletter Offer has a name & I'm super excited to share it with you!!! Promise not to steal it, right? π DEAD RECKONING In the 1600s, navigators aboard ships came up with the term βdead-reckoningβ to describe the technique of estimating course and distance in situations where there were no visible landmarks or stars available for guidance. BUT IN THIS CASE, the definition is: the art of knowing where you're going before you can see it. it's calculated...
21 days agoΒ β’Β 4 min read
Hey, hi, hello! If you haven't read this week's Email Paradise (EP), you miiiiight be a lil out of the loop (go read it!!!!) but I'm starting something new where I share a creative writing prompt once a week and then share the psychology behind it! It'll be 2 separate sends because 1) I want you to DO the prompt first!! but also 2) EP is already pretty long, so I didn't want to overload you with too much info in one day. Reminder of this week's prompt in case you haven't done it yet: Grab a...
25 days agoΒ β’Β 2 min read
Edition #145 June 23rd, 2026 What's this?! A formal edition of Email Paradise?! Landing in your inbox?? At the end of June?? Teehee. Okay, it's really not funny, but there's absolutely a lesson in all of this, so buckle up, buttercup. I spent MONTHS in a creative block. The last *official* edition of Email Paradise was sent on November 11th, 2025. And yiiiikes that hurts to admit in writing. But life was life-ing pretty hard, and ya know what? I refuse to beat myself up over it (because I...
28 days agoΒ β’Β 4 min read
personal brands are all the rage oh heeeyy Reader! what are your thoughts on people using your name in newsletters like this one? I mainly ask because I'm torn. on the one hand, I think it's an easy way to add a splash of personalization into an email and psychology shows that seeing our own names helps us to pay more attention (it's called the Cocktail Party Effect*) on the other hand, I sign up for a LOT of newsletters with my nickname "air". always lowercased. so when it's slapped in the...
about 1 month agoΒ β’Β 3 min read