Edition #157

October 13th, 2026

Did you know you can hire me to poke around in your email account, run a SWOT anaylsis, provide specific, tailored advice, and give you a strategy plan to increase your emails sales WHILE nurturing your audience at the same time???

(and could even build the entire content plan for a YEAR so you'll never have to guess what to send your list again 😏)

All the details are in the audit service here!!

But if you're fine with the generalized direction we've been going over here in Email Paradise... well ya better be bookmarking these emails to use as your guide (;

Day 5 of Breaking Down Flows - an email-exclusive series where I tell you why each flow matters, what to include in it, and share swipeable examples for inspo!

​(the first day is here!) (and all other editions can be found here!)

So far, we've covered a LOT:

1. your welcome flow
2. your abandoned checkout flow
3. your sunset flow
4. your abandoned cart flow
5. your post purchase flow

The next Standard Flow I recommend building is your winback flow.

Not to be confused with a sunset flow!!

This flow is specific to past customers and is triggered when it's been X amount of days since they're last order (could be 60, 90, 120 days - all depends on the product you're selling!).

The goal is to get them excited to come back and purchase from you. It's also a great time to add in either cross or upsell recommendations (again, depends on your product).

This flow:

1. Calls out that it's been a minute since they've purchase - in a meaningful, but not creepy, way.
2. Reiterate the core USPs that seperate you from your competitors.
3. Uses social proof & FOMO to re-engage their interest and encourage a new order
4. Gives a tempting offer that'll make the decision to purchase even easier

What to include in your winback flow:

This flow usually has 2-3 emails.

1. The personalized callout. This can work really well as a plain-text email OR designed to address the elephant in the room and remind them why they bought from you originally.
2. The social proof. Show other people loving their products or tagging on socials for a feature. Could also focus on press!
3. The cross/upsell. While this can be woven into a section in most emails, having a fully separate email around "if you liked X, you'll love Y" or similar concepts can be really impactful.
4. The offer. Can be woven into EM2 or EM3 - give them an exclusive 5-10% off or even a GWP!

Passed customers can be the easiest folks to bring back to the point of being ready to purchase - don't overlook the power of a simple, targeted reminder!

Swipe these for inspo:

1. ​​The reminder​​
2. ​Social proof + upsell block​

If you'd like MORE examples, reply to this email & lmk!

Stay tuned! Because we'll be breaking down a new flow each week until we run out of flows to talk about 🤓

And if you need your flows set up NOW because the holidays are coming...

i know a girl who can help

📚 Currently reading... Starting Threshing Day soon!! And yes, ofc, I got one of the sick asf limited editions in full color 😈 I'm excited because it should be a light read and just give more insight into some of the other characters!

🎶 Currently listening to... FINALLY made it to the last book in TOG, Kingdom of Ash. And... it's a struggle if I'm being honest. I think I'm bored of war stories, and I need some more spooky reads for this time of year 🤭

💡 Currently recommending... Picking a random day to commit to a reset because holy smokes, today has been so productive. Even though it's not the top of the month, top of the week, top of the quarter. Who cares?? You can start over whenever!!!

😍 Currently obsessing over... Using color in my chainmaille weaves 🤩 I experimented with black, gold + a tiny bit of silver for a Steelers chain for my friend and 😮‍💨😮‍💨😮‍💨 Reader, it's INSANE. I'll show you soon! Or you can follow along @MedusasMenace.

Over the next few weeks, you're probably gonna get sick of hearing me talk about my audits - THIS IS YOUR FAIR WARNING HEADS UP!!!

But this seriously is one of my most impactful services for both DIY-ers and folks with teams (or those who are looking for an email girlie!)

All my content is gonna be focused on this because what better time of year than now to get prepped for 2027??

As an email subscriber, there's an exclusive offer you'll get access to... I'll tell you about it soon! But if you're curious to find out sooner, just reply to this email(:

Catch ya on the next wave,